WAgent: a web agency that lives in a chat thread.
Message it the way you would message a designer. It interviews you about your business, a design director sets the direction, a draft arrives as a private link within the hour, and the site keeps taking changes by chat long after launch. We built it to find out how far an AI agent can run a whole service, not just answer questions.
- What it is
- A Cortexum product: an AI agent that runs a small-business web agency end to end
- Where it lives
- WhatsApp and Telegram. No app, no login, no dashboard for the customer
- Launched
- August 2026, serving Singapore and Malaysia
- What it does
- Brief, design, build, revisions, launch, domain, hosting, and ongoing updates by chat
- Languages
- English, Chinese and Malay, for the chat and for the website it writes
- Services
- AI agent development and Website design
The agency process is the reason small businesses have no website.
A hawker stall, a nail salon, a property agent, a handyman. Most of them have no website, and it is not because they cannot afford one. It is the process: a meeting, a form, a quote, three weeks of silence, a site they cannot change without emailing someone. Website builders do not fix this either. They hand the owner a blank canvas and a tutorial.
The people who run these businesses already live in WhatsApp. They send photos of their menu, voice notes when their hands are full, and price lists as an Excel file someone made for them years ago.
So instead of a tool they would have to learn, we built an agency they could message. Not a chatbot that answers questions about websites. An agent that takes the brief, makes the design decisions, builds the site, takes revisions, collects payment, launches, and stays in the thread afterwards.
It is our own product, and it doubled as the hardest test we could set ourselves: can an AI agent be trusted to run a paid service from first message to live site without a human in every step?
One account manager, with a team behind her.
Alice and the team
The customer talks to one person, Alice, the account manager. Behind her is a team the customer hears about but never has to manage: Franco the design director, Jimmy the engineer, Gary the graphic designer who sends images back into the chat, and Bob the site manager who handles forms, traffic and the shop after launch.
A customer can ask for three unrelated things in one message, the way people actually text, and get one coherent reply. That shape was a deliberate choice. A menu of bots feels like a phone tree.
A brief from a conversation
Alice interviews the customer: what the business is, what pages it needs, what makes it different. Photos come straight from the camera roll. A photo of a menu or a price list is read and the items land on the page. An Excel sheet or a Word write-up is read the same way. Voice notes are transcribed and acted on.
Instead of asking "what style do you want", which nobody can answer, she offers concrete directions to pick from. The result is a clear plan and a fixed price before anything is built, and nothing starts until the customer says so.
From brief to live
Once the customer agrees, the design director sets the creative direction, typography, palette and layout chosen for that business and grounded in its real photos. The site is built and checked, and a private preview link arrives in the chat, usually within the hour.
Revisions are a reply: "make the header photo the one I sent yesterday", "add a reservations page". When it is right, the customer pays a single fixed price and the site goes live with hosting and a secure certificate. Their own domain connects with one message and one DNS record, and Alice walks them through their registrar's screens.
After launch
Most agencies disappear after handover. WAgent stays in the thread. "Unit 12 is sold, mark it and add the new Rivervale loft." "Raise the set lunch price." The live site updates in minutes, from a small prepaid credit.
Ask for a contact form or a survey, even from a Word file of questions, and every submission lands in the chat. Bob tallies the results when asked. F&B customers get an online shop with menus, options, scheduling and promo codes, all managed by talking to him.
Making an agent that can be trusted with a paying customer.
These rules are enforced in the system, not requested in a prompt. It is the same discipline behind every agent we build for clients.
Three calls that shaped the product.
One voice, not a router
An early version routed each message to a specialist bot. It read like an IVR menu, and mixed messages got fragmented replies. The fix was a single account manager who consults her team, which is how a good agency feels from the outside.
Fixed price, paid after approval
No deposit, no hourly anything, and nothing to pay until the customer has seen and approved the site. That removes the main reason a small business hesitates, and it forces the product to be good enough to approve.
Revisions are never "on hold"
Customers keep asking for changes until it is right, before and after payment. Changes draw down a small credit rather than hitting a cap, and the agent is never allowed to tell a customer the project is paused.
WAgent is live on WhatsApp and Telegram, and the full journey, from a first message to a paid, live site on the customer's own domain, runs without a person in the loop.
The gallery at wagentapp.com shows what one chat can build: a juice bar in Ipoh, a property agent, a steakhouse, a handyman, a womenswear label with an online shop, a furniture showroom, a nail salon in Kuching, and a fifty-year-old hawker stall with a fully bilingual site. We will publish customer numbers here once there are enough of them to mean something. Until then, the honest measure is that a person is still there for the moments that need one, and not needed for the rest.
Have a process an agent could run end to end?
Intake, quoting, scheduling, follow-ups. If your team runs the same conversation fifty times a week, tell us what it is. We will reply within two business days with whether an agent can carry it, and what would have to stay with a person.